There are a ton of great new features on Facebook to help small businesses market themselves! Come and find out what these features are and how you should be taking advantage of them. Don’t forget to include a few tips of your own in the comments section below :)
Giant Bing Search Box Appears On Facebook’s Logout Page
5 Reasons To Have A Facebook Conversation Calendar
First of all we should clarify what a Conversation Calendar is right?
A Conversation Calendar is a (usually weekly) schedule for the types of post that Fans can expect on different days of the week.
For example if you are a local café…
Recently Social Media Examiner (one of my fave resources) asked social luminaries such as Mari Smith, Jay Baer, Jason Falls, and others to comment on what 2012 holds for businesses in social media. In today’s blog post, I share some thoughts on a few of them.
5-Reasons-Google-Is-Not-A-Facebook-Killer
Via: Dave Davies, December 20, 2011 at searchenginewatch.com
For the past couple weeks, a select gathering of us (likely including many Search Engine Watch readers) have been playing with Google+. It’s an interesting social media experiment by Google, but it is likely to remain that. Another “almost ran” in the social media game; another Google property that just won’t quite make it. Here are five reasons why.
1. Usability
A huge problem Google will face here is that we all know how we use our social media tools and why.
Let’s look back to May 2010, when Facebook had the “audacity” to force a layout change on its users – a change that garnered 1.7 million protests and many more complaints (including one from yours truly). If people are this opposed to simply adjusting how they use a single social media site (and let’s be honest, the changes really weren’t that significant; no manual required), who’s going to want to learn an entirely new layout and way to communicate to do… the same things you can do on Facebook.
The overall layout of Google+ is similar to that of Facebook (coincidence?) but the subtle differences are going to be problematic in a world where you have the user’s attention for a whopping five seconds. If they can’t find what they’re looking for, they’re gone.
2. Verbiage
Let’s say I tell you I “beige” something… what does that mean to you? Not a whole lot I’d imagine, because you don’t have a base of reference for the word “beige” as a vote of support or opposition.
Now let’s say I tell you I “like” something… what does that mean to you? Fortunately, we’ve all gone through our lives “liking” things so we have an easy reference.
I’m pretty sure by now you all see where this is going. None of us has a pre-exposed reference to “+1” as any type of support point. I’ve never listened to a band in a pub and shouted to the guy next to me, “I really plus one this song… it’s awesome!”
People like what they know and from the outset, the idea of +1 as a rating of support has been a point of head scratching and mild snickering. This additional lack of intuitive use is another point against Google in the battle for users’ hearts and minds.
Recently, using social media alongside mass marketing strategies has proven to be an effective way to bring customers to your product for a number of reasons:
1.) You are able to reach a more specific target audience. Mass media (television and radio commercials, mail flyers, newspaper ads)…
Social Media Used Incorrectly OR shoudl I say, Social Media understoof Incorrectly by the marketeers
How many times have we come across companies, brands and retailers, asking us to Like their Facebook Page before giving you access to it?
It sounds illogical.
But, not to the people driving…
By building our online social equity and utilizing the exponential key components of social networking, our online sales will be more than twice what they would be if we did not. Social media sites all over the internet allow us to post articles, blogs, and useful information. However,…
Comments from Sharon: A really interesting look at eye movement and actions on Facebook Pages. I don’t think there was anything that really surprised me but sometimes having opinions validated by stats is a good thing.
In an effort to catch your eye on their Facebook pages, brands have experimented with apps and splashy profile photos. But in almost all cases, it turns out, the humble Facebook wall itself steals the show. In an webcam eye-tracking study for Mashable by EyeTrackShop, the 30 participants who v…
Why Social Media Counts…And Why It’s Not Enough
Social media is hot right now, and will be for the foreseeable future. With hundreds of millions on Facebook, and millions using Twitter and LinkedIn, social media is a critical component of virtually any marketing strategy. So why isn’t marketing via social media alone enough? Here’s a few reasons.
